The bada SDK and tools provide everything you need to manage your
application life-cycle from product conception, through development,
release, and end-of-life application retirement.

What is Bada?

Samsung bada is a smartphone platform , which is created for wide range of device, unveiled in 2010. "bada" is a Korean word that means "ocean" and "seashore". "bada" in itself embodies the open possibilities of the ocean: it can accommodate the various applications created by developers and it provides an interesting new space that offers unprecedented enjoyment to its users.

Thats what Samsung is saying about the Bada OS
The vision of bada is "Smartphone for Everyone".

Wikipedia ::

Bada (stylized as bada; Korean: 바다) is an operating system for mobile devices such as smartphones and tablet computers. It is developed by the Samsung Electronics. Its name is derived from "바다 (bada)", meaning "ocean" or "sea" in Korean. It ranges from mid-range to high-end smartphones.^[3]

To foster adoption of Bada OS, Samsung is reportedly considering releasing the source code under an open-source license, and expanding device support to include Smart TVs.^[4] Samsung has announced it will merge Bada into the Tizen project.